A lead is any person who indicates interest in a towing service company or any other company’s products or services in some way, shape, or form. When it comes to leads, they are of different types of leads. We have marketing qualified leads which are contacts who have engaged with your marketing team’s efforts but are not ready to receive a sales call yet. Sales qualified leads are contacts who have taken actions that expressively indicate their interest in becoming a paying customer. Product qualified leads are those contacts who have used your product and taken key actions that indicate interest in becoming paying customers.
Lead generation defines the process of attracting and converting strangers and prospects into someone who has indicated an interest in your company’s products and services. Some examples of notable lead generators include live events, job applications, blog posts, coupons, and online content.
There are a couple of reasons why you need lead generation. When a stranger initiates a relationship with you by showing an organic interest in your business, the transition from stranger to the customer is much more natural. However, lead generation falls within the second stage when it comes to inbound marketing. It occurs after you have attracted an audience and you are ready to convert those visitors into leads for your sales team.
Lead generation follows a certain process.
First, a visitor discovers your website through the use of marketing channels such as blogs, websites, and social media pages. The visitor then clicks on your call to action, be it an image, button, or message, and encourages visitors to make some sort of action. The CTA takes your visitor to a landing page, which is a web page that is designed to capture lead information in exchange for an offer.
An offer is content or something of value that is being offered on the landing page. It can be something like an ebook, a course, or a template. The offer must have enough perceived value to a visitor to convince them to make personal information in exchange to access to it.
Once on the landing page, the visitor fills out a form in exchange for the offer. Forms are normally hosted on landing pages. However, they can also be embedded anywhere on your site. At that moment a sign-up occurs, you have a lead. A visitor clicks a CTA that takes them to a landing page where they fill out a form to get an offer, and at that point, they become a lead.
Once you have put together all elements, you can use different promotional channels to drive traffic to your landing page and start the process of generating leads. There are different channels you can use to get visitors to become leads. The content presents a great way to guide your users to a landing page. Email is a great place to reach the people who already know your brand and product services. You can also use your blogs to promote an offer. Social media platforms make it easy to guide your followers to take an action.